If you are thinking of selling your used car, then you should consider contracting with a car detailing company to do an inspection, clean the car, repair small dents and scratches, and give you an overall look. Car detailing is the all-encompassing interior and exterior refinishing, restoring, and cleaning of a used or preowned automobile to like new condition. Some general car washing and detail work can be performed by the owner, but for very high-end and high-priced automobiles, it would be wise to contract with a professional car detailer. Here are some things to think about when contracting with a car detailing company.
There are many types of car detailing companies to choose from. Some specialize in the detailing of just one make or model of car, such as Saturn or Porsche dealers, while other specialize in the cleaning of many makes and models, including Ferrari, Lamborghini, Mercedes, and Jaguar dealers. There are also exterior detailing services that cover an entire vehicle’s exterior, from the tires, bumpers, windows, and upholstery to the carpets.
When contracting with a car detailing company, you should be aware of what their credentials are, what professional organizations they belong to, and what environmental regulations they adhere to. Each type of company will have its own standards and guidelines for maintaining its employees’ personal assets. The guidelines will differ from state to state, so it would be wise to do a little research on your state’s environmental regulations before considering a particular detailing service. Some professionals will only work on vehicles that are in compliance with their own guidelines, while others may work on all makes and models regardless of EPA regulations. Look for a detailing company that adheres to at least the state-mandated guidelines, as well as the ones listed in their own professional organizations.
Professional organizations represent a wide variety of car detailing companies. The American Society of Professional Car Detourrers, formed in 1979, is the largest organization of professional detailers in the United States. The society assigns a chapter head, who is often an auto engineer, to oversee local chapters and to monitor implementation of the ethical standards of the organization. Many detailing employers are members of the society.
Other professional organizations that represent car detailing businesses include the Society of Automotive Engineers and the Automotive Service Excellence Association. Both of these organizations conduct annual meetings that bring together automotive engineering professionals from across the country. They use this gathering of experts to share information about the current state of car detailing, develop new standards for automotive service excellence, and plan future seminars and workshops that address common problems and areas of improvement. You can expect to hear about the newest developments in car detailing, as well as the latest trends in the auto detailing business.
Conferences and Exhibitions differ slightly from car detailing business plans in that they deal more with the creative aspects of the industry and less with the nuts and bolts of how vehicles are cleaned. Conferences will cover new advances in auto detailing, as well as giving top industry insider’s a chance to share their knowledge and experience. Exhibitions are another type of conference or exhibition, where potential customers will be invited to attend a showcase event, typically focused on a particular industry sector, where they can get hands-on experience with cutting-edge products and services. Both types of exhibits allow you to display your product to a wide audience, including potential customers.
While it’s important to have a solid understanding of car detailing business plans, it’s also important to think about the marketing strategy you will employ to reach potential customers. You’ll want to highlight the benefits of your services, as well as your creative ideas for how to provide them. Use advertising and marketing articles to spread the word about your company, as well as promotional materials such as brochures, business cards, letterheads, and posters.
In addition to promoting your services through the advertising and promotion methods mentioned above, you may also want to hire some in-house detailers to increase your staff. Hiring an experienced detailer to work in your shop is a good idea because he or she will be able to give you advice on which products and services best meet the needs of your customers, as well as recommend the most effective ways to market your business. Many in-house detailers also come with valuable connections and experience that you can leverage to grow your business quickly. Just be sure to check references and check out the local competition before hiring a new employee.